A recurring theme in this blog is how busy property managers are in the day-to-day. There’s never a moment when there’s simply nothing to be done, so a typical property manager’s day ranges from somewhat crazy to completely crazy. Of course, the smart property manager uses property management software to make his or her life a whole lot easier.
One of the most important duties of a property manager is to bring in new residents. There are almost always vacancies for one reason or another, and the longer those units sit unoccupied, the more money they end up costing.
But once a tenant signs on the dotted line, it’s crucial to make them feel welcome. Naturally, they’re going to be excited about moving into a new place, but as a property manager, you can make sure that the move-in experience is as seamless and stress-free as possible.
One way to do this is with welcome letters or welcome packages. Some property managers leave a folder stuffed with maps, coupons, lists of phone numbers, rules and regulations, and so on. This can be somewhat off-putting, as it can feel overwhelming to a person who’s already overwhelmed with a move. Sometimes less is more, and a simple welcome letter is sufficient.
A welcome letter should be upbeat and cheerful, and if possible, customized for that specific tenant. It should have the property manager’s name and contact information and encourage the new tenant to call or e-mail with any questions or concerns. Keeping it simple and easy increases the likelihood that the tenant will read it, and that they’ll feel important and like a part of the community.
If you don’t currently use a welcome letter, you should consider one. And if you do, look it over to make sure that if you were the new resident, it would make you feel right at home.
Pilera is a best-of-class, easy-to-use, comprehensive online property management solution for apartments, condos, and associations. Pilera provides the easiest, most comprehensive data management capability available to property managers, leasing agents, boards of directors, and back-office personnel. Quickly and easily access whatever you need, whenever you need it, from wherever you need to be with office or mobile phone connectivity. You are never out of touch. Act on the document/information accessed from the office or “on-the-road” with Pilera-supported mobile capability. Contact us today!