Marketing Condos to Toddlers

Condos that market themselves as family-friendly should have a few things in common: good insulation, tile floors, and no one screaming, “Get off my lawn!” Some family-friendly buildings also boast indoor pools and a common room with shared toys. But according to a recent Wall Street Journal article, some luxury condo buildings go even further to attract toddlers and the grown-ups who love them.

Luxury condos are beginning to offer classes, like art, tumbling, and baby yoga, to their littlest tenants. This amenity allows parents and caregivers to simply hop on an elevator to get a little enrichment. Less time spent carting kids from one activity to the next means more family time and better scheduled lives for parents.

You don’t have to be a luxury condo building to offer an amenity like this, however. If you have a common space and lots of littles in the building, there’s no reason not to host a weekly music class or even just a story hour run by volunteers. It’ll go a long way toward convincing potential family buyers who are on the fence about moving in to take the plunge.

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