There are a lot of property management companies out there. A lot. In every region, in every major metropolitan area, there are large, medium-sized, and small property management companies fighting it out for their share of the rental market.
If you’re a property manager or you own a property management company, odds are that you know exactly who your competition is. It’s equally likely that you check in on them periodically and see what they’re offering, and make sure that your offer is in line with theirs.
But what most property managers fail to do — and what most companies fail to do, frankly — is to identify their unique value proposition, or UVP. It sounds a bit like meaningless business-speak, but a UVP can mean the difference between floundering and flourishing, so it’s worth your while to give it consideration.
In essence, a UVP is whatever makes your company special. Whatever you bring to the table that no one else does or no one else can. It can be as complex as a series of discount or incentive offers, or as simple as making sure that your staff is the friendliest or most helpful that anyone’s ever seen. And whether your UVP is something you trumpet on your company website or simply demonstrate in the day-to-day, it’s something every property manager should focus on.
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